Dan Bartell is the Vice President & Director of Institutional Sales and Campus Relations for Pearson Higher Education. Dan leads a group that focuses on meeting with administrative leaders in higher education to explore new kinds of business partnerships and solutions between Pearson and the colleges we serve. Our goal is to explore and create new answers to the questions and concerns about affordability of higher education and the successful use of Pearson content, technology, and services in teaching and learning.

Bruce Hildebrand is Executive Director for Higher Education for the Association of American Publishers. Bruce has crisscrossed the nation over the last four years, serving as the principal spokesman for higher education publishers at textbook forums; before legislative committees; and with policy makers, advocates and the media. A former journalist, he served as a senior vice president at Hill and Knowlton International Public Relations immediately prior to joining AAP.