Program Directory

 
Viewpoint - Live Comes At You Fast - Anatomy of a successful ad campaign
Viewpoint
 
 
 
Steven Schreibman, Vice President of Advertising and Brand Management at Nationwide, joins us for a behind-the-scenes look the "Life Comes At You Fast" ad campaign. Schreibman has been an ad exec for over 20 years and has worked on ad campaigns for everything from Cool Whip to Clearasil. He was a senior Ad Exec for Victoria's Secret before joining Nationwide.
July 24, 2006