Program Directory

 
City Club of Cleveland - Bruce Morrow, Member of Radio Hall of Fame
 
 
 
Bruce Morrow, who adopted the moniker "Cousin Brucie" in 1959 while working at WINS/New York, will speak about his book "Doo Wop: The Music, the Times, the Era."

Using visual archival materials and lyrics, "Doo Wop" reveals the roots of the music explosion of the '60s by telling the story of 1950's doo wop groups and the development of the music, politics, art, architecture, and popular culture throughout this period.

A mainstay of New York hit radio for more than 40 years, Morrow worked at WABC/New York and introduced the Beatles during their historic Shea Stadium concert in August 1965. He moved to WNBC/New York, where he spent two years on radio and television before leaving the airwaves to concentrate on business ventures.

In the '80s, "Cousin Brucie" returned to radio, joining the staff of WCBS-FM/New York. From 1987 to 1993, Morrow was heard nationally on the weekly series, Cruisin' America, and hosted two shows until the station's format change in June 2005. Shortly thereafter, he signed a multi-year deal to host oldies programming and a weekly talk show on Sirius Satellite Radio.

Morrow's autobiography "Cousin Brucie!" was published in 1987. In 1994, he became the only on-air personality in New York with his own street, when Mayor Rudolph Giuliani proclaimed West 52nd Street "Cousin Brucie Way." Morrow was inducted into the Radio Hall of Fame in 1988.
November 2, 2007