Every few years there's a coveted and memorable retail find: one that erupts in runs on the product and at times fistfights, like over the current must-have Stanley Cup.
In the past, it's been Tickle Me Elmo, Beanie Babies, Cabbage Patch dolls. The latest one to cause a ruckus is a $50 limited edition pink Stanley cup.
We look at the psychology behind why we collect, what we collect and why.
Guests:
Samantha Chery, features reporter, The Washington Post
Andrew Dillon, Professor, University of Texas Austin School of Information
Julia Carpenter, personal finance writer, The Wall Street Journal