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Writers Talk - Ryan Squire, Debra Jasper, Shaun Holloway
 
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Businesses and organizations sometimes hesitate at the risks involved in entering the social-media world. But as three experts in the field acknowledge, there could be an even greater risk if they don't participate.

With professional seminars teaching "strategic Twitter" and the growing expectation of customers wanting a "social business," the age of Facebook, Twitter, YouTube and Yammer are changing not only how we communicate, but it's also changing the face of marketing and traditional journalism.

- Shaun Holloway is the director of web marketing and development at Ohio State University's Fisher College of Business;
- Ryan Squire in the director of the Social Media Program at the OSU Medical Center; and
- Debra Jasper is the director of the Kiplinger Program at Ohio State University.
January 24, 2011